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Taken from the PAOC website:

When people ask Connie, "Why be a missionary to hip-hop culture in Calgary?" her response is simply, "if we don't reach them the WHO WILL?" Connie Jakab is an urban worker to the arts and hip-hop community in Calgary. Her goal is to reach a group of young adults who have not been exposed to the changing power of Jesus. Her ministry is not behind the doors of a church but in the streets and public venues.